I’m a creative leader and art director who’s spent 15+ years working across SaaS, B2B, and B2C — leading teams, collaborating across departments, and yes, still playing nicely with others. I bring a hands-on approach to creative direction, with experience across branding, digital, web, print, and integrated marketing.
I’m passionate about clean, clear design that actually works (because pretty is great, but purposeful is better). I believe the best creative starts with understanding your audience, your goals, and what makes your brand matter. Give me a challenge, a good team, and a little creative freedom, and I’ll turn strategy into thoughtful design that moves things forward.
creative leader & pixel pusher.
HI - I'm Rachel
Ember
Providing Ember with logo, initial brand guidelines, web site design/build, as well as and support materials helped launch this women's self-care and sexual health site. The brand focused on women's health and postpartum wellness. Deliverables also included building digital assets for a social and a branded subscription box + assets.
Tucker Advisors
One of the highlights of working at Tucker Advisors was the volume of print materials they produced. During my time there, I oversaw our in-house team as well as contractors on multiple large-scale print projects, including seminar kits, magazine ads, trade show assets, and direct mail pieces. I was also tasked with maintaining their website and overseeing a company rebrand and new brand implementation.
Logo + Brand Design: Healthy Bonds, True Nature, Safari Logos
Here's a sample of more recent logos. Some are solo logos, while other wanted more of a brand buildout. Industries are as follows:
• Healthy Bonds - Therapy Services
• True Nature Counseling
Paragraph
• Bushmand Nomadic & Njozi - Travel Groups
• The Orrganizer - Home Sorting and organization
Iris Networks
IRIS Networks, a Tennessee-based telecommunications company, is a map-driven brand looking to evolve its digital presence while maintaining strong brand consistency. Across landing pages, sales sheets, and email campaigns, we explored a refreshed creative direction that stayed true to their established identity while elevating their visual storytelling.
GoNetSpeed (GNS)
With a well-established brand, GoNetspeed attracts individuals and businesses alike through a consistent, user-friendly experience. Utilizing both print and web, they maintain a cohesive visual presence that reinforces credibility, builds trust, and clearly communicates their commitment to reliable, high-speed service.
My work
-Melissa Clark (former Manager)
rachel is an exceptional talent who brings an unprecedented work ethic and drive to everything she does.
- Lauren Bricker (Former Design Co-worker)
rachel's ability to remain cool under pressure, while juggling multiple projects, is a true representation of her character and willingness to adapt in fast paced environments.
- Paul Kirby (Former team member)
Rachel is extremely hard working and never settles for "good enough." She's an effective collaborator and and asks tough questions that push all aspects of projects to be better.
Strategic, high-performing digital design built for engagement and growth.
DIGITAL
Thoughtful, polished print designs that leaves a
lasting impressions.
Cohesive brand identities built to connect, scale, stand out, and stay consistent.
Brand
